Our Story

Sarada Fitness Wear was founded by Genevieve, an avid fitness lover. Her passion for fitness and fashion led her to create this site: an online boutique for unique, fashion-forward and feminine leisure wear from Brazil for women of all ages! Her mission is to unleash every woman’s strength and confidence through feeling like a true Saradona in and out of the gym!

Genevieve has lived in Brazil and while there fell in love with the culture of the Brazilian people. To her, Brazil is her second home and represents happiness, colors, and femininity. She works with brands that remind her of this beautiful country and what it stands for.

Sarada Fitness Wear is a result of her passion that inspires her every day. Working with active women who want to lead a fit and healthy lifestyle is her focus. Genevieve wants to add value to other women’s lives through what her brand stands for: always inspiring to be a strong and confident woman, a Saradona!

“We don’t have to have the perfect body, but we should feel happy and confident in our own skin.” She believes that wearing her pieces brings out that extra and allows women to feel sexy and confident about themselves. “Celebrate your progress and each step you take to get closer to your goal! No matter how small it is! Feel good about yourself and love yourself!”

About Genevieve.

Genevieve has a unique fusion of business and fitness background. She has extensive experience in the fitness industry as well through her previous role at Iovate Health Sciences International.

In her personal life, Genevieve leads an active and healthy lifestyle, constantly developing and pushing herself through different training methods (fitness classes, crossfit, weight training, etc.). In 2015, she placed 3rd in a bodybuilding competition in the figure category in Toronto, Canada.

Our Community.

At Sarada, fitness is not our only passion. We believe in standing for a good cause and giving back. When you buy any of our gear, a part of that goes to an incredible organization: The Black Jaguar White Tiger Foundation (www.blackjaguarwhitetiger.org). The mission of this beautiful Mexican sanctuary is to rescue big felines from circuses, zoos and other negative circumstances and give them a life with love and dignity that they deserve. Because every life matters!

Many of our products are named after the beautiful rescued angels at the sanctuary. #itsallforlove

Go back to our collections HERE.